Headlam has been a partner of The Very Group, formerly known as Littlewoods, for over 50 years.
As a leading online retailer specialising in homewares and fashion, The Very Group has evolved significantly, transitioning from a catalogue-based system to an exclusive e-commerce platform.
This transformative journey has reshaped customer interactions and experiences, a transition that Headlam has supported.
The Very Group’s shift from paper to an online-exclusive model, initiated in 2006, presented a substantial challenge. Navigating this transition required resilience and Headlam, equipped with efficient logistics and online management systems, provided essential support.
Meeting customer expectations and aligning with competitor lead times, especially in the era of next-day deliveries, demanded strategic adjustments.
To enhance the user experience, The Very Group streamlined its extensive flooring offerings, refining its product selection. The economic climate prompted a return to more affordable products to accommodate budget-conscious consumers.
Aligning with The Very Group’s needs, Headlam ensured stock availability and efficient deliveries. Offering rugs, vinyl, and made-to-measure carpets with exclusive designs, Headlam facilitated deliveries of larger carpet widths.
Collaborating with The Very Group’s merchandisers, Headlam responded swiftly to flooring trends, reducing product selection cycles from bi-annual to as little as 48 hours.
Taking charge of order compliance through Very’s order portal significantly improved delivery times, a crucial enhancement in the transition to an exclusive e-commerce model.
The Very Group experienced positive outcomes, due to excellent service, improved stock availability and affordable product options. The transition to an e-commerce model positioned The Very Group favourably during the Covid-19 pandemic, attracting and retaining customers with an average of 8 orders per year.
Headlam’s role as an essential contributor to The Very Group’s flooring sector underscores the success of the partnership. Improved forecasting capabilities contribute to stock demand anticipation, ensuring efficient order fulfilment.
The results speak volumes, affirming Headlam’s role in meeting competitors’ delivery time frames, maintaining robust stock availability and aligning product offerings with current trends.
